Australian designers
Melburnians love to dress up, and play with styles, cuts and fabrics. Australian designers cater to Melbourne's cutting-edge fashion needs, and include Akira Isogawa, Bettina Liano, Scanlan and Theodore and Morrissey. Here’s just a taste of the local fashion scene.
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Akira Isogawa
Akira Isogawa's collections draw both from his native Japanese heritage as well as the more relaxed influences of Australia. Isogawa's work is a subtle mix between the old and the new. He combines traditional Kimono silks with modern techno fibres to create a contemporary look.
Store: GPO, 350 Bourke Street, Melbourne
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Saba
Founded in Melbourne in 1965 Saba is an enduring and influential force within the Australian fashion industry. Saba has grown into a chic fashion label renowned for its contemporary take on women's and men's clothing, and its unique ability to integrate elegant shapes and beautiful fabrics.
Store: 234 Collins Street, Melbourne
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Alannah Hill
Pretty pink cured flowers are crushed onto pale blue, knee-length skirts. Shirts trimmed with endearing frills, the sales assistants dressed from head to toe like flowers and colourful beds placed on either side of the counter to lie and revere. Any shopper can transform into their ideal dream character.
Store: 17 Howey Place, Melbourne
Clearance outlet: 296 Brunswick Street,
Fitzroy
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Morrissey
Peter Morrissey has been a leading force in Australian fashion for 20 years. The design concept revolves around the notion that people like to look and feel sexy without fuss, and to live a fast and modern lifestyle with ease. Morrissey has extended his design concept to encompass sunglasses, leather goods and jewellery.
Store: 261 Little Collins Street, Melbourne
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Collette Dinnigan
Originally renowned for her handmade lingerie, Collette Dinnigan also creates high-class fashion. Many high-profile clients such as Nicole Kidman and Sarah O 'Hare can all be seen modelling Collette Dinnigan. The use of her vibrant fabrics with exquisite beading and embroidery give a sexy and sensuous feel.
Store: 553 Chapel Street, South Yarra
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Country Road
Established in 1974, Country Road reflects the attributes and lifestyle of the Australian culture. The products cover mens and womens clothing, accessories, homewear, bodycare and fragrances. Country Road offers assistance to the Smith Family Charity, providing support for the disadvantaged members of the community, illustrating the strong association Country Road has with the Australian people.
Store: Australia on Collins, 260 Collins Street, Melbourne
Clearance outlet: Richmond Plaza, 261 Bridge Road, Richmond
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Wayne Cooper
Despite Wayne Cooper being English, his label has risen to the top of the Australian fashion industry. Wayne cuts a slimming pant, and sexy evening wear, with an emphasis on a mix of textures.
Store: QV, Albert Coats Lane, Melbourne
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Bettina Liano
No other cut nor style has been able to match Bettina's sexy jeans. Both Portia Di Rossi and Naomi Campbell travel the distance for the legendary denim. Bettina Liano designs marry sex appeal with attitude.
Store: 269 Little Collins Street, Melbourne
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Zimmerman
Zimmerman is one of Australia's most successful and directional labels. The freshness of the designs stems from a passion for the beach, and the label reflects eclectic colours and beautiful fabrics. Designer Nicky Zimmermann likes to balance feminine details with sharp tailoring. A talent for colour and prints is reflected in the womenswear, swimwear and soft lingerie.
Store: GPO, 350 Bourke Street, Melbourne
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Roy Christou
Roy Christou offers structured forms for the male who wants to play and work like a man with attitude. Zips, studs, and buttons merge to create new designs. Gathered fabrics, high-waisted cords with matching cord jackets, and Hawaiian printed simple tees are amongst the favourites.
Store: 192 Little Collins Street, Melbourne
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Scanlan and Theodore
Gold, leaf-like embroidery, fake flowers sewn onto the tips of shoes, and tailored woollen suits reflecting sophistication and style are all signature qualities of Scanlan and Theodore. The clothes are tailored for the confident, fashion-conscious female shopper.
Store: 285 Little Collins Street, Melbourne
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